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会展旅游的发展时间并不长,它是随着从会议展览行业和旅游行业的发展和结合而逐渐形成的旅游活动。本文首先分析了会展旅游的主要内容,包含会议和展览两个方面。其次分析了在网络时代下会展旅游的发展模式所存在的问题,这些问题阻碍了会展旅游的发展,需要通过全新的发展模式来解决。本文进一步提出如何在网络时代寻求会展旅游的有效的发展模式,从而更好地利用网络的立领,促进会展行业和旅游行业的有效结合,从而推动会展旅游的进一步发展。
Convention and Exhibition tourism development time is not long, it is with the conference and exhibition industry and tourism industry development and combination of gradually formed tourism activities. This article first analyzes the main content of MICE, including conference and exhibition. Secondly, it analyzes the problems existing in the development model of MICE in the era of Internet. These problems hinder the development of MICE tourism and need to be solved through the new development mode. This article further proposes how to seek an effective mode of development of MICE tourism in the Internet age so as to make better use of network leaders and promote the effective combination of MICE industry and tourism industry so as to promote the further development of MICE tourism.