营销可不可以是傻瓜式的?营销可不可以是理想化的?营销结果可不可以是能够预见的?让营销去冲锋陷阵、去创新、去犯错误,让管理去总结、去教育、去形成标准;让营销成为管理的镜子,让管理为营销服务!从多层面管理入手,做好旺季营销各环节设计,不要让营销在旺季孤军奋战。一、职权与岗位考核一起升级企业往往一味提高对岗位职责的要求,把促销员当促销员加促销主管用、把业务员当业务员加区域经理用、把区域经理当区域经理加业务部经理用,却在论功行赏时按照岗位原始设计计薪计酬,这就 Marketing can be a fool? Marketing can be idealized? Marketing results can be predictable? Let marketing go to the charge, to innovate, to make mistakes, so management to summing up, to education, to form a standard; Let Marketing has become a mirror of management, so that management for marketing services! Start from a multi-level management, marketing all aspects of marketing season design, marketing should not be alone in the peak season. First, the authority and job evaluation with the promotion of enterprises often blindly improve the job responsibilities requirements, the promoters as promoters plus sales manager, the clerk as a salesman plus regional manager, the regional manager as the regional manager plus business manager Use, but on the line reward in accordance with the original post design salary, which is