互联网向内容更丰富、关联性更强的Web2.0转变,已经成为互联网发展的必然趋势。传统的口碑营销因为地理位置的限制等原因,传播范围有限,Web2.0时代的营销借助网络力量,对品牌表现出越来越大的影响力,企业也开始关注借助网络口碑塑造企业良好的品牌形象。 The Internet has become a necessary trend for the development of the Internet due to its more content-rich and more relevant Web2.0. The traditional word of mouth marketing because of geographical restrictions and other reasons, the limited scope of transmission, Web2.0 era of marketing with the power of the network, the brand showed more and more influence, companies are also beginning to pay attention to building a good brand with the Internet word of mouth Image.