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色彩是人们最直接的视觉感受。VI设计主要是为树立企业形象或品牌形象服务的,为了增强人们对企业形象的印象很多VI设计都加大了对色彩的设计和应用,通过色彩吸引人们对其的关注。本文对当前VI设计中色彩的应用现状进行了研究,为更多企业开展VI设计提供了参考建议。
Color is the most direct visual experience of people. VI design is mainly to establish a corporate image or brand image services, in order to enhance people’s impression of the corporate image Many VI designs have increased the color of the design and application of color to attract people’s attention. This paper studies the current status of the application of color in VI design and provides reference for more enterprises to design VI.