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市场上服装的定价莫不与厂、商两家有关。目前我国国有服装企业依然沿用加成方法,即:出厂价是在成本上加30％,批发价在出厂价上再加50％。零售价由商场控制,一般大城市均在25—30％左右。作为服装销售主渠道的这些大型百货商场,他们的定价较为合理,可作为同类产品的市场参考。而合资或独资服装企业的定价,则沿用出资国惯例,以市场为导向,有成熟的系统价格策略,且目标一般为我国高收入阶层,产品附加值大、定价较高。最具波动性的当属私营企业与个体
The pricing of clothing on the market is not related to the two factories and businesses. At present, China’s state-owned garment enterprises still use the additive method, that is: the ex-factory price is added to the cost of 30%, and the wholesale price is increased by 50% on the ex-factory price. The retail price is controlled by shopping malls, and the average big city is about 25-30%. As a major department store for apparel sales, these large-scale department stores are reasonably priced and can serve as a reference for similar products. The pricing of joint ventures or wholly-owned garment enterprises follows the convention of the capital contributor, is market-oriented, has a mature system price strategy, and the target is generally the high-income class in China. The added value of products is large and the pricing is high. The most volatile are private companies and individuals