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第七届中国(义乌)文化产品交易博览会以“打造文化产品交易平台,推动文化产业跨越发展”为主题,秉承国际化、专业化、市场化的办会理念,使得展会档次再度提升,规模再创新高,成交继续保持增长,专业化更加突出。但是宏观透视国内五大文博会,义乌文博会还存在展会影响力和规模有待扩大,专业观众结构有待优化,展商和观展市民、客商之间的互动有待加强等不足。本文有针对性地提出了提高知名度,打造国际文化展会品牌;加大海外招商力度;深入挖掘文化内涵,打造新型的文化创意产业分会场;加强品牌意识,扩大区域交流;增进参展商与观展市民、客商间的互动等对策建议。
The theme of the 7th China (Yiwu) Cultural Products Trade Fair is to create a trading platform for cultural products and promote the leap of development of cultural industries, adhering to the concept of internationalization, specialization, and marketization, which will increase the level of exhibitions once again. The scale has reached new heights, transactions have continued to grow, and specialization has become more prominent. However, the macro perspective of the five major domestic cultural expo, Yiwu Cultural Fair also has the exhibition influence and scale needs to be expanded, the professional audience structure needs to be optimized, exhibitors and visitors to the exhibition, the interaction between merchants needs to be strengthened and other deficiencies. This article has targeted to raise awareness, build international cultural exhibition brand; increase overseas investment promotion; in-depth excavation of cultural connotation, create a new cultural and creative industry branch venue; strengthen brand awareness, expand regional exchanges; enhance exhibitors and exhibitions Measures such as interaction between citizens and customers.