论文部分内容阅读
随着时代的进步,科技的发展,互联网的兴起,诞生出了一种与传统营销截然不同的营销模式———网络营销。在互联网的大潮中,有的企业搭上了这个“便车”从而发展壮大,有的企业仍然以传统营销模式自顾经营,从而被时代淘汰出局。海尔公司便抓住了这个机遇,从而有了年销售额过千亿元的佳绩,网络营销给海尔公司带来的不仅是经济的效益更是一种思想、一种潮流、一种变革、一种与全球企业竞争的筹码。从而铸就了今天被数十亿人所知,有数亿人使用其产品的海尔公司。那么海尔公司能否在互联网时代的浪潮中,一直前进保证其不会偏航,我们对其未来的发展拭目以待。
With the progress of the times, the development of science and technology, the rise of the Internet, the birth of a completely different from the traditional marketing of the marketing model --- Internet marketing. In the tide of the Internet, some enterprises have taken the “free car” so as to grow and develop. Some enterprises still take the traditional marketing mode as their own business and are therefore eliminated by the times. Haier company will seize this opportunity, so that with annual sales of more than 100 billion yuan of success, Haier company to bring not only economic benefits but also a kind of thinking, a trend, a change, a Fighting chips with global players. This has resulted in Haier, which is known to billions of people today and hundreds of millions of people use its products. Then Haier company in the wave of the Internet age, has been to ensure that it will not yaw, we will see its future development.