第一,企业领导在企业文化建设中的创造作用。这要求企业领导保持创新意识,以思想观念的先进性保证企业文化的先进性;坚持不断学习、借鉴他人的优秀文化,以求得企业文化的丰富和完善。同时,企业领导还要掌握本企业文化的结构和特性,知道它的确切表述和概念,把握它的内涵和实质,懂得它的过去、现在和将来。 First, the role of business leaders in the building of enterprise culture. This requires the business leaders to maintain the awareness of innovation, ideological advanced to ensure the advanced nature of corporate culture; insist on continuous learning, drawing on the outstanding people's culture in order to obtain corporate culture enrichment and improvement. At the same time, business leaders should also grasp the structure and characteristics of this corporate culture, know its exact formulation and concept, grasp its connotation and essence, understand its past, present and future.