论文部分内容阅读
2004年是内蒙古广播电视发展史上的重要一年。这一 年,以内蒙古汉语卫视频道为依托,内蒙古电视台与上海开 麦拉传媒成功地实现了合作,这标志着内蒙古电视台在全 国广电系统深化改革中,已迈出了坚实的步伐。 在内蒙古电视台与开麦拉传媒共同签订的协议中,我 台始终坚持了合作的基本原则和奋斗目标,即:在保证内蒙 古电视台汉语卫视频道所有权和管理权不变,对节目的终 审权和播出权不变的前提下,本着优势互补、互惠互利、精 诚合作的原则,共同打造内蒙古汉语卫视,全力提升频道的 经营水平和市场竞争力,使它尽快成为全国性的传媒品牌 和宣传内蒙古的重要阵地。
2004 is an important year in the history of radio and television in Inner Mongolia. This year, based on the Inner Mongolia Chinese TV Channel, the successful cooperation between Inner Mongolia Television Station and Shanghai Kaimala Media has shown that Inner Mongolia Television Station has taken a solid step in the deepening reform of the national radio and television broadcasting system. In the agreement signed jointly by Inner Mongolia TV Station and Kai Mela Media, our company always upholds the basic principles and objectives of cooperation. That is, while guaranteeing the ownership and management rights of Chinese TV channels of Inner Mongolia TV Station unchanged, Under the premise of the same power, the Company will jointly create Inner Mongolia Chinese TV Station with the principle of mutual complementarity, reciprocity and mutual benefit and sincere cooperation so as to enhance the management level and market competitiveness of the channel and make it become a national media brand and publicize Inner Mongolia as soon as possible Important position.