在平面设计中,所谓风格,就是由独特的字体选择、空间布局、色彩等诸多方面综合所形成的整体视觉面貌。正如人们对食物有不断的需求一样,对不同风格的需求也会不停地出现,在对新风格感到满足后不久,便会去追求更新的风格。因此,某种风格在时髦一阵之后,会很快过时。但究竟是哪些动机推动设计师追逐新奇的风格,或对往昔的风格略添新意,或将不同的风格糅合在一起?设计理论家昆汀·纽瓦克认为,驱动力来自两个方面:令作品有着一致性的需求和为作品赋予价值的愿望。风格的一种功能是限制选择。它排除了某些可能性,但将另一些延续下 In graphic design, the so-called style, is a unique font selection, spatial layout, color and many other aspects of the formation of the overall visual outlook. Just as people have constant demand for food, the demand for different styles will continue to appear. Shortly after they are satisfied with the new style, they will pursue newer styles. Therefore, a certain style in fashion after a while, it will soon become obsolete. But what motivates designers to chase the novelty style, or to add a new flavor to the past style, or different style together? Design theorist Quentin Newark believes that the driving force comes from two aspects: the order Works have a consistent need and a desire to give value to the work. One style of style is to limit the choice. It ruled out some possibilities, but will do something else