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外资并购已成为中国引进外资的重要形式,出现了许多中外合资企业。在外资并购过程中必然要涉及到商标价值的评估。本文在介绍我国外资并购中商标价值评估现状的基础上,发现商标评估存在的问题,并提出完善意见。最后指出,为有效解决我国外资并购中的商标价值评估问题,需要多管齐下,不仅仅需要法律的完善,还需要经济、管理理论的发展。
Foreign mergers and acquisitions have become an important form of China’s introduction of foreign investment, and many Sino-foreign joint ventures have emerged. In the process of foreign mergers and acquisitions must involve the evaluation of trademark value. Based on the introduction of the status quo of trademark value evaluation in the M & A of foreign investment in our country, this paper finds the problems existing in the trademark evaluation and puts forward the consummate opinions. Finally, it points out that in order to effectively solve the problem of trademark value evaluation in M & A of foreign investment in China, we need a multi-pronged approach that not only requires the improvement of law but also requires the development of economic and management theories.