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在媒体融合思维下,新闻生产能力首先是记者从单一能力向复合能力的转变,其次是全媒体从单兵能力向整体作战能力的转变。媒体融合时代,记者对内容生产的质量和数量负责,编辑则对媒体的定位、内容的分发与传播效果负责。先进的技术平台是传统媒体与新媒体融合的桥梁,也是媒体融合机制转变的基石。在全媒体集群中,如何让不同媒体介质进行彻底的勾连和互补,最终形成整合传播优势,打造媒体融合的核心竞争力,是我们今后长期要破解的难题。
Under the thinking of media integration, the news production capacity is firstly the transformation of journalists from single ability to composite ability, and secondly the change of all media from manpower capability to overall combat capability. In the era of media convergence, journalists were responsible for the quality and quantity of content production while editors were responsible for the positioning of the media and the distribution and dissemination of content. Advanced technology platform is a bridge between the traditional media and new media, but also the cornerstone of the transformation of media convergence mechanism. In the all-media cluster, it is a difficult problem that we must crack in the future how to completely connect and complement each other’s media and finally form the core strengths of integration and dissemination and media convergence.