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基于马斯洛需求层次理论,结合中美两国的老年人网站,对网站满足需求层次的功能进行对比考察,发现我国的老年人网站大多能提供4到5个层次需求,美国老年人网站提供的需求层次主要集中在2到3个。美国老年人网站设计主要偏重专一化和精深化,强调服务;而我国老年人网站侧重综合性,强调宣传及广告。最后指出,我国的老年人网站在可读性、信息展示、多媒体、导航及布局等方面应加强设计,从而增加老年人网站的易访问性。
Based on Maslow’s hierarchy of needs theory, combined with the website of the elderly in China and the United States, the website compares the functions of the website to meet the demand level, and finds that most of the elderly websites in our country can provide 4 to 5 levels of needs. The level of demand is mainly concentrated in 2 to 3. The design of the website for the elderly in the United States mainly focuses on specialization and sophistication, and emphasizes on service. The website of the elderly in our country focuses on comprehensiveness and emphasizes on publicity and advertising. Finally, we point out that our country’s elderly websites should enhance the design of readability, information display, multimedia, navigation and layout so as to increase the accessibility of the websites of the elderly.