自从1969年互联网在美国出现以来,互联网都在不断地改变着人们的生活方式,同时也带动了“第五媒体”的出现和发展,这种新媒体的发展也在逐渐给广播电视新闻等传统媒体的生存和发展造成威胁。本文主要对广播电视新闻在新媒体环境下的生存现状进行分析,以及进一步探讨在这种环境下,广播、电视等传统媒体可以采取哪些发展措施。 Since the emergence of the Internet in 1969 in the United States, the Internet has been constantly changing people’s way of life and has also brought about the emergence and development of “the fifth media.” The development of such new media is also gradually giving radio and television news Such as the survival and development of traditional media pose a threat. This article mainly analyzes the living conditions of radio and television news under the new media environment and further explores the development measures that can be taken by such traditional media as radio and television in such circumstances.