作为新的出版形态,数字出版已经在诸多方面超越了传统出版,促成了新的变革。但作为产业形态,当前的数字出版发展模式却突显出严重的文化传播保护机制缺失的特征,亟待调整和突围。其突围之路的关键是从技术主导向文化主导权的回归。 As a new publishing paradigm, digital publishing has surpassed traditional publishing in many ways and led to new changes. However, as an industry pattern, the current digital publishing development model highlights the serious features of the lack of cultural transmission and protection mechanisms and calls for urgent adjustments and breakthroughs. The key to its breakthrough is the return from technology-oriented to cultural dominance.