网络时代,品牌依然有效,领导地位仍然是一个品牌最重要的特性。去营销者用大量的广告去影响消费者,但现在人们不看电视、报纸、杂志广告,只看手机、上社交网络。人们在社交媒体上,更愿意相信一个大V或者是自己的朋友,传统品牌的影响力在被迅速地弱化。品牌的首要作用是促使消费者更容易地选择产品,如果消费者可以轻易地获得用户评论、专家意见等有助于决策的信息,那么品牌的价值就会下降。甚至有人认为,品牌会随着互联网的成长而成为历史。事实真的如此吗?过 The Internet era, the brand is still valid, leadership is still the most important feature of a brand. To marketers with a large number of ads to influence consumers, but now people do not watch TV, newspapers, magazines advertising, just look at the phone, on the social network. People are more likely to believe in a big V or their own friends on social media. The influence of traditional brands is rapidly being weakened. The primary role of the brand is to make it easier for consumers to choose the product, and if the consumer has easy access to information helpful to decision-making, such as user reviews, expert advice, etc., the brand’s value declines. Some even think that brands will become history as the Internet grows. Is that really true?