促销是连锁服务行业常用的集客手段之一,有效的促销活动不仅是维系老客户持续消费的手段,更是吸引新客户的重要保证。长城润滑油连锁养护店(以下简称长城养护店)虽然设计了多种形式的商品和服务相组合的促销方案,但从促销执行情况及促销后的效果来看,促销管理仍存在诸多问题。如何根据长城养护店的行业特性及现状对现有问题进行改进,有效持续地吸引客户 Promotion is one of the commonly used means of collection in the chain service industry. Effective promotion is not only an instrument to maintain the continuous consumption of old customers, but also an important guarantee to attract new customers. Great Wall Lubricating Oil Chain Maintenance Shop (hereinafter referred to as Great Wall Maintenance Shop) Although the design of a variety of forms of goods and services combined with the promotion program, but the promotion of implementation and the effect of promotion point of view, there are still many problems in promotion management. How to improve the existing problems according to the industry characteristics and the status quo of the Great Wall Conservation Store so as to effectively and continuously attract customers