不同的设计思想将决定设计为谁服务以及如何服务。文章从对日本日用百货品牌“无印良品”的产生背景以及主要设计理念的介绍、无印良品外在形式的形成过程,分析它是如何通过产品来影响和改变人们的消费观,进而对促进人们追求良好的生活方式产生积极作用,探讨“无印良品”设计理念中的价值理性对当下设计发展所具有的作用与意义。 Different design ideas will determine who to design and how to serve. From the introduction of the background and the main design concept of the Japanese Riyadh brand “muji ”, this article analyzes the forming process of the external form of MUJI and analyzes how it influences and changes people’s consumption concept through the product, And then to promote people’s pursuit of a good lifestyle has a positive effect, to explore “muji ” design concept of value rationality for the current design and development has the role and significance.