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2013年5月,山西省人民政府正式发布关于推动“美丽山西休闲游”若干措施。相关措施发布后,各项优惠政策对山西旅游产业的转型起到了极大的推动作用,山西旅游推介的开展、创意化宣传手段的使用、智慧旅游的启动,都很好地带动了旅游发展、促进了产业转型。根据山西省旅游局发布的消息可以看到,“美丽山西休闲游”对全省旅游业的倒逼作用日益显现,景区转型升级意识渐强,动作渐大,亮点不少。
In May 2013, Shanxi Provincial People’s Government officially released a number of measures to promote the “beautiful Shanxi leisure travel.” Relevant measures after the release of the preferential policies on the tourism industry in Shanxi transformation has played a significant role in promoting the promotion of tourism in Shanxi Province, the use of creative means of publicity, the introduction of smart tourism, are well driven tourism development, Promote industrial restructuring. According to the news released by Shanxi Provincial Tourism Bureau, we can see that the “beautiful Shanxi leisure travel” has become more and more obvious for the tourism industry in the province, and the awareness of the transformation and upgrading of scenic spots is getting stronger and stronger.