论文部分内容阅读
我在《图书馆信息营销策略初探》一文开篇中引用李国秋、吕斌同志的《信息营销五法则》论文,该文发表于《情报杂志》1994年第5期,文中说:“……我国的信息生产者往往同时是信息的销售者。这种大而全、小而全的做法违背了社会分工和专业化原则,也是我们一些信息企业经济效益不好的重要原因。反观国外的数据库生产者,很少同时是销售者,而是由信息中间商负责销售,如同普通商品流通中的商店和批发商一样,专门从事信息商品的批发和零售,从而加快信息商品的流通及其覆盖面,给信息生产者和经营者带来良好的经济效益。”
I quoted Li Guoqiu and Lu Bin in the opening essay of “A Tentative Discussion on Library Information Marketing Strategy”, a paper entitled “Five Principles of Information Marketing,” published in “Intelligence Magazine”, 1994, No. 5, which states: “... Information producers are often the same time the seller of information.This big and small, the whole practice of violating the principle of social division of labor and specialization, but also some of our important economic reasons for poor information business.Reversely foreign database producers , Seldom are sellers at the same time. Rather, they are sold by information intermediaries, which, like the shops and wholesalers in the circulation of ordinary goods, specialize in the wholesale and retail of information goods, thus accelerating the circulation of information goods and their coverage, giving information Producers and operators bring good economic benefits. ”