1998年已经来临,一些服装企业雄心勃勃准备在虎年大干一场,制定了销售额翻一番,开一系列连锁店等等的宏伟计划……但是企业的发展最根本的条件是市场环境,若市场状况不好,主观愿望就容易落空。自90年代中期以来,我国服装销售额持续滑坡。今年由于购车、购房热的大幅兴起,大批职工下岗,以及大型商场发展过快等多种因素的影响,服装市场有可能形成改革开放以来的最低谷,这一趋向值得有关人 Since 1998, some clothing companies have been ambitious to prepare for the Year of the Tiger. They have formulated ambitious plans to double sales, open a series of chain stores, etc... But the most fundamental condition for the development of enterprises is the market environment. If the market conditions are not good, subjective desires are easy to fail. Since the mid-1990s, apparel sales in China have continued to decline. This year, due to the dramatic rise of the purchase of cars, the hot purchase of housing, the loss of a large number of employees, and the rapid development of large shopping malls, the apparel market may form the lowest level since the reform and opening up. This trend is worthy of people.