一名成功的企业家,往往注重树立和强化企业的形象,实施有效的企业身份战略,不断拓展激烈的国内外市场。同样,一名成熟的科技记者,也会设法塑造和维护科技新闻的形象,利用报刊的特殊传递载体,加深影响受众对科技的认识。何为企业形象?英国作家尼古拉斯·印德在《企业形象》一书中说:“企业形象是人们对企业的看法。”“企业形象对观众来讲只是一幅画,观众通过不断积累而收到的信息来形成对画的印象和看法。”那么,何为现代科技新闻的 A successful entrepreneur often pays attention to establishing and strengthening the corporate image, implementing an effective corporate identity strategy and continuously expanding the intense domestic and foreign markets. Similarly, a mature science and technology journalist will also try to shape and maintain the image of science and technology news, and make use of the special transmission media of the press to deepen the audience’s understanding of science and technology. What is the corporate image? British writer Nicholas Yinde in the “corporate image” in a book said: “corporate image is the people’s views on the enterprise.” “Corporate image to the audience in terms of just a picture, the audience through Accumulated and received information to form the impression and perception of the painting. ”So, what is the modern science and technology news