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一、公司概况伟达公司是隶属北京市某局的一个中型企业。改革开放以来,在大力发展其他产业,开展多种产品经营的战略思想指导下,从1985年起,依靠自身有利的地理位置和资源优势与南方一家企业联营开发矿泉水等饮料产品。经过几年的发展,到1993年已逐步形成了两个饮料厂、三条生产线、十几个产品的格局。伟达公司产品主要以中低档为主,销售方式主要是以人员推销为主,并初步建立起以北京地区为主的稳定的销售渠道。但是由于资金、市场、机制等各种因素的影响,企业的生产
I. Company Overview Weida is a medium-sized enterprise attached to a certain bureau in Beijing. Since reform and opening up, under the guidance of the strategy of intensively developing other industries and carrying out various product operations, from 1985, it has been relying on its favorable geographic location and resource advantages to jointly develop mineral water and other beverage products with a southern company. After several years of development, by 1993 it has gradually formed a pattern of two beverage factories, three production lines and more than a dozen products. Weida’s products are mainly medium- and low-end products, and the sales methods are mainly staff sales, and a stable sales channel based mainly in Beijing is established. However, due to various factors such as capital, market, and mechanism, the company’s production