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随着“幸福感”逐渐成为学术界研究的焦点,本文在自我控制理论的基础上,经由两个调查和4个实验考察特质性自我控制和过度自我控制水平对主观幸福感的影响,并探索自我控制行为对客观幸福感的影响以及目标实现程度和心理控制源对自我控制行为和客观幸福感关系的调节作用。调查结果表明:特质性自我控制对主观幸福感有显著的正面影响,而过度自我控制水平则对主观幸福感有显著的负面影响。4个实验结果表明:自我控制行为对客观幸福感有显著的负面影响,并且目标实现程度和心理控制源都有显著的调节作用,即自我控制行为对客观幸福感的负面影响在目标没有达成的情况下显著,而在目标达成的情况下则不显著,并且对于外控的消费者,不论目标是否达成,自我控制行为对客观幸福感都有显著的负面影响,而对于内控的消费者,不论目标是否达成,自我控制行为对客观幸福感都有显著的正面影响,其中负罪感起到显著的中介作用。
With “happiness ” gradually becoming the focus of academic research, this article based on the self-control theory, through two surveys and four experiments to examine the impact of idiosyncratic self-control and excessive self-control on subjective well-being, And explore the impact of self-control behavior on objective well-being as well as the degree of goal achievement and the regulatory role of psychological control on the relationship between self-control behavior and objective well-being. The survey results show that idiosyncratic self-control has a significant positive impact on subjective well-being while over-self-control has a significant negative impact on subjective well-being. The results of the four experiments show that self-control behavior has a significant negative impact on objective well-being, and the degree of goal achievement and the source of psychological control have a significant regulatory effect. That is, the negative impact of self-control behavior on objective happiness does not reach the goal Case is significant, but not significant in the case of the target reached, and for the external control of consumers, regardless of whether the goal is reached, self-control behavior has a significant negative impact on objective happiness, and for internal control of consumers, regardless of Whether the goal is reached or not, self-control behaviors have a significant positive impact on objective happiness, in which sense of guilt plays a significant intermediary role.