全球知名咨询公司麦肯锡近日发布有关中国消费类电子产品市场的分析报告,指出虽然未来5年中国家电市场总额仍将保持快速增长,但由于日益强大的家电连锁企业开始对市场发起大规模整合,每类家电很可能只有10-15个“一线品牌”还能够生存,很多“二线品牌”将消失。数字显示,中国消费电子产品市场正在迅速发展过程中,麦肯锡预计2003年到2010年间市场的 Global well-known consulting firm McKinsey recently released an analysis report on China’s consumer electronics market, pointed out that although the total domestic appliance market in the next 5 years will maintain rapid growth, but as the increasingly powerful home appliance chain enterprises began to launch a large-scale market integration, each It is likely that only 10-15 “first-tier brands” of category appliances will survive, and many “second-tier brands” will disappear. Figures show that China’s consumer electronics market is rapidly developing process, McKinsey is expected from 2003 to 2010 market