保险营销计划是保险组织正常运作的核心计划之一,正确的营销计划往往为公司的成功作出贡献。市场营销计划是用来回答公司经营的三个基本问题的核心文件,这三个问题是：我们现在在哪里(对现状进行分析)、我们想到哪里去(形成公司的战 Insurance marketing programs are one of the core programs for the proper functioning of insurance organizations, and the right marketing programs often contribute to the company’s success. The marketing plan is the core document that answers three basic questions about the company’s operations: where are we now (analysis of the status quo) and where do we want to go