该文以磐安安宅村为例,挖掘偏远乡村的文化价值,让人们更加关注传统文化和文物古迹的自觉保护,使“乡村旅游”兑现出农村传统文化的现实意义和经济价值,同时也对接了当今城市人群对乡村、乡土的渴望、眷恋与回归,在新农村建设中注重对“一村一品”的塑造,探索出一条“乡村改造的特色文化建设”之路。 Taking Pan’an Anzhai Village as an example, this paper excavates the cultural value of remote villages and makes people pay more attention to the conscious protection of traditional culture and cultural relics and monuments, so that “rural tourism” can realize the realistic significance and economic value of rural traditional culture, meanwhile, It also connects the desire, attachment and return of today’s urban population to the countryside and the native land. It pays attention to shaping the “one village, one product” in the new rural construction and explores a road of “characteristic culture construction of rural reconstruction”.