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建立各种蝴蝶园是旅游产业中开发蝴蝶文化资源的主要模式。目前,我国各地的蝴蝶园在蝴蝶文化资源的开发中仍存在着以下问题:开发深度不足;缺乏体验性的旅游产品;旅游产品主题不明确;旅游纪念品文化特色不足等。要解决上述间题就要把深度挖掘、动静结合、主题明确和特色为主的原则体现到旅游产品的开发中去。这可以通过蝴蝶诗词、蝴蝶神话传说、蝴蝶节日、蝴蝶旅游纪念品开发这四个具体案例来加以说明。
The establishment of various butterfly gardens is the main mode of developing butterfly culture resources in the tourism industry. At present, butterfly gardens in various parts of China still have the following problems in the development of butterfly cultural resources: lack of development depth, lack of experiential tourism products, unclear theme of tourism products, lack of cultural features of tourist souvenirs, and so on. To solve the above problems, it is necessary to deepen the excavation, the combination of static and dynamic, the theme of clear and characteristic principle embodied in the development of tourism products. This can be illustrated by butterfly poetry, butterfly myths and legends, butterfly festival, butterfly tourism souvenir development four specific cases.