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本文从IPTV特性的角度分析了电视广告在IPTV世界存在的可能性。文章提出:在媒体富裕时代,观众掌握了选择媒体和媒体内容的主动权,的确使广告商的日子更为难过,但这并不意味着广告商的末日已经到来。针对IPTV的特点,广告商如果在内容、形式等方面的创新上下足功夫,前景还是十分乐观的。
This paper analyzes the possibility of the existence of TV ads in the IPTV world from the perspective of IPTV features. The article put forward: In the era of media wealth, the audience mastered the initiative of choosing media and media content, which indeed made the advertisers ’days even more sad. However, this does not mean that the advertisers’ doomsday has come. For the characteristics of IPTV, advertisers if the content, form and other aspects of innovation from top to bottom, the future is still very optimistic.