论文部分内容阅读
音像电子出版物在大众文化传播中起到了重要作用,有着较大的发展潜力。但是随着新媒体的崛起,它的发展迎来了诸多挑战,同时,“互联网+”的模式也为其迎来了一些转型的机遇。文章主要介绍了当下音像出版业的发展现状,并进一步分析了音像电子出版业新媒体转型的优化策略。
Audio-visual electronic publications have played an important role in the dissemination of popular culture and have great potential for development. However, with the rise of new media, its development has ushered in many challenges. At the same time, the mode of “Internet +” has also brought some opportunities for transformation. The article mainly introduces the present situation of the audiovisual publishing industry and further analyzes the optimization strategy of the new media transformation of the audiovisual electronic publishing industry.