任何一个公司在出售其产品和服务时都会面临众多的客户。同时,没有哪个公司能应付所有的顾客。公司拥有的客户的侃价实力从整体上决定着其潜在的赢利能力大小,所以我们强调公司必须从中选择“好”的顾客。一群“好”的顾客对公司的快速发展和目标的实现都是极有裨益的。相反,不合适的顾客往往使公司备受牵制,陷于左右为难的境地。例如:一个毫无成本优势的公司向价格敏感的强大的客户推销往往就是作茧自缚。 Any company will face numerous customers when it sells its products and services. At the same time, no company can handle all customers. The company’s customer’s price strength determines the potential profitability of the company as a whole, so we emphasize that the company must choose “good” customers from it. A group of “good” customers are extremely beneficial to the rapid development of the company and the realization of its goals. On the contrary, unsuitable customers often make the company vulnerable and fall into a dilemma. For example, a company that has no cost advantage to sell to price-sensitive, powerful customers tends to be self-inflicted.