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营销教学逐渐涌现出,课程需要各类知识点相互联系与现实中学科之间以及课程之间的割裂,营销实践需要有中国特色与营销学科的教学和科研均呈现过度北美化、脱离中国实践的倾向,营销网络课程教育的低成本对传统教育模式的高成本形成替代等问题。营销课程翻转不仅体现在师生关系的翻转,还体现在某些地理区域内不同层级院校之间关系的翻转。以北京地区为例,该地区不同层级的院校众多,学习文化底蕴底蕴深厚,这里为营销课程翻转的实施和绩效评估提供了足够的施展空间。
Marketing teaching gradually emerged, the course needs all kinds of knowledge points and the reality of inter-division between subjects and between the division of the course, the marketing practice requires the teaching and research with Chinese characteristics and marketing subjects are over North Americanization, from China practice Tendency, the low cost of marketing online course education and the substitution of high cost of traditional education mode. Reversal of marketing curriculums is not only reflected in the reversal of the relationship between teachers and students, but also reflected in the relationship between institutions at different levels in some geographical regions. Take Beijing as an example, there are many institutions in different levels in the region and profound learning culture. This provides sufficient space for the implementation and performance evaluation of marketing curriculums.