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一个纠缠于心的问题是,电子杂志如此之火爆,它会取代传统的杂志吗?这是个有意思的问题。前段时间,互联网上对此问题做过调查,结果显示,70%以上的用户认为电子杂志将会取代传统杂志。笔者针对这个问题询问了广州数联软件公司(推出了 MagBox 电子杂志平台)的一位负责人陈先生。传统媒体有其强大的品牌影响力和丰富的内容,电子杂志发行商和传统杂志的关系并不是竞争,而严格的说应该是竞合关系,正如 POCO 和《经理人》、《汽车杂志》、《精品购物指南》,《大都市》等传统领域一线品牌杂志均独家合作发行电子杂志,也很好地证明了传统媒体和电子杂志之间的良好合作关系。内容极具冲击力据陈先生介绍说,电子杂志的
An entangled issue is that electronic magazines are so popular that they will replace traditional magazines? This is an interesting question. Some time ago, the Internet conducted a survey on this issue, the results showed that 70% of users believe that electronic magazines will replace traditional magazines. In response to this question, the author asked Mr. Chen, a principal of Guangzhou Digitalian Software Company (launched MagBox e-magazine platform). Traditional media has its strong brand influence and rich content. The relationship between e-magazine issuers and traditional magazines is not competition. Strictly speaking, it should be a co-opetitive relationship. As POCO and its managers, Automotive Magazine, The exclusive cooperation between the first-tier brand magazines in the areas of “boutique shopping guide” and “metropolis” and other traditional fields and magazines has also issued electronic magazines and also well proved the good cooperation between traditional media and electronic magazines. Very influential content According to Mr. Chen said that the electronic magazine’s