1994年互联网接入我国时,人们不会想到它会这么深刻地影响我们的经济社会,1997年电子商务开始萌芽生根时,我们也不会想到它会在16年之后如此深刻地改变我们的生活。截至2012年12月,中国网络零售市场交易规模达13205亿元,占到社会消费品零售总额的6.3%,中国网购用户规模达2.47亿人。这一组数据向我们揭示:网络经济的重要性已无需再谈,紧要的是如何跟上它的脚步。 When the Internet was introduced to our country in 1994, people would not think it would affect our economy so profoundly. When e-commerce began to take root in 1997, we would not think it would change our life so profoundly 16 years later . As of December 2012, the scale of transactions in China’s online retail market reached 1,320.5 billion yuan, accounting for 6.3% of the total retail sales of social consumer goods. The number of online shopping users in China reached 247 million. This set of data reveals to us: the importance of the network economy has no need to talk about it, what matters is how to keep up with its pace.