随着我国经济的快速发展,我国的旅游产业近年来快速发展,不仅在一些旅游区域形成了特定的旅游集群,在一些旅游城市也形成了旅游休闲区,游客在享受物质消费的同时,也可以在旅游区域当中放松身心,陶冶情操。但随着我国旅游产业近年的发展模式来看,我国的旅游产业在产品创新方面还存在着较大的不足,一方面是旅游产品的创新力不足,另一方面是我国的旅游产品没有标准化的创新模式,很难满足市场的需要。下面本文就立足于我国旅游产业发展的基本情况做出相对分析,提出相应建议,旨在促进我国旅游产业高速发展。 With the rapid economic development in our country, the tourism industry in our country has developed rapidly in recent years. Not only the specific tourism clusters have been formed in some tourist areas, but also some tourist and leisure areas have been formed in some tourist cities. While enjoying the material consumption, tourists can also enjoy Relax in the tourist area, cultivate sentiment. However, with the development model of China’s tourism industry in recent years, there is still a big deficiency in product innovation in China’s tourism industry. On the one hand, tourism products are not sufficiently innovative and on the other hand, there is no standardized tourism product in China Innovative model, it is difficult to meet the needs of the market. The following article based on the basic situation of China’s tourism industry to make a relative analysis of the relative recommendations made to promote the rapid development of China’s tourism industry.