一、品牌价值是出版社品牌竞争优势的根基品牌价值是由市场占有率、品牌超值创利能力、品牌发展潜力等因素决定的。品牌价值是超额利润的数量化表现形式,其主要影响因素是企业的赢利水平和综合市场实力。然而,品牌价值最终体现为顾客的价值。因此,市场竞争的本质就是顾客及其价 First, the brand value is the foundation of the publishing house brand competitive advantage Brand value is determined by the market share, brand value creation profitability, brand development potential and other factors. Brand value is a quantified form of excess profits, the main influencing factors are the profitability of enterprises and comprehensive market strength. However, the ultimate value of the brand reflects the value of customers. Therefore, the essence of market competition is the customer and its price