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随着在商品经济日益竞争激烈的今天,设计师们掌握市场营销知识的必要性越来越重要。设计师们在品牌推广中充当了先锋军以及市场、产品、消费者之间沟通的角色,了解市场、了解营销,才能更有利的在品牌推广中做出有效成绩。品牌战略不仅仅是为了创造名牌,更是为了创造具有持久市场竞争优势的品牌。有了强势的品牌,才能形成强大的市场空间,因此设计师们在品牌推广中掌握市场营销知识的必要性时非常重要的。
With the increasingly fierce competition in the commodity economy, the necessity for designers to master marketing knowledge is increasingly important. Designers in the promotion of the brand as a pioneer and the market, product, consumer communication, understand the market, understand the marketing, in order to more effective in the promotion of the brand to achieve effective results. The brand strategy is not only to create brand names, but also to create brands with a lasting market competitive advantage. With a strong brand, a strong market space can be formed. Therefore, it is very important for designers to grasp the necessity of marketing knowledge in brand promotion.