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改革开放之后,中国这条东方卧龙开始腾飞。面对这个潜力巨大、发展蓬勃的市场,以直销起家并著称于世的美国安利公司,也将发展投资的目光投向中国。1991年,安利创始人之一理查·狄维士博士亲自访问北京,考察中国的投资环境及可行性,1992年9月,安利以合资方式在广州签署协议,并于当年11月领取了营业执照。经过3年的努力,设于广州经济开发区内占地5800平方米的工厂落成,主要生产家居清洁用品和个人护理用品,年产值可达2亿美元。1995年4月,安利(中国)日用品有限公司正式开业,并先后在广州、上海、南京、北京等10多个城市设立分销中心。令人吃惊的是,几乎每一个城市分销公司成立,都立即在当地掀起一股势不可挡的安利冲击波,其因皆在于安利直销方式有别于传统的零售方式,对梦想发财的芸芸众生具有太大的诱惑力。
After the reform and opening up, China’s Oriental Wolong began to take off. In the face of this huge potential and thriving market, Amway Corporation, which started out as a direct seller and is known to the world, has also invested in the development of China. In 1991, Dr. Richard DeVos, one of Amway’s founders, visited Beijing personally to investigate the investment environment and feasibility of China. In September 1992, Amway signed an agreement in Guangzhou with a joint venture and obtained business in November of that year. license. After three years of hard work, a factory covering 5,800 square meters was established in the Guangzhou Economic Development Zone. It mainly produces household cleaning products and personal care products. The annual production value can reach 200 million U.S. dollars. In April 1995, Amway (China) Commodity Co., Ltd. officially opened its business and set up distribution centers in more than 10 cities including Guangzhou, Shanghai, Nanjing and Beijing. Surprisingly, almost every city distribution company was set up and immediately launched an overwhelming Amway shock wave. The reason is that Amway’s direct sales approach is different from the traditional retail approach, and it is too large for the people who dream to make a fortune. Allure.