旅游房地产项目的前期策划是旅游房地产开发的重要组成部分,前期策划的科学合理性直接关系着旅游房地产项目开发的可行性,对于旅游房地产开发有着非常重要的作用。本文从旅游房地产项目的前期策划运作与管理的角度出发,简要概述了旅游房地产的前期策划,介绍了其主要内容,提出当前在旅游房地产前期策划工作中存在的问题,并且针对这些问题提出了应对措施,为保证旅游房地产项目前期策划的正常运作与管理提供一定的理论依据。 The pre-planning of tourism real estate projects is an important part of tourism real estate development. The scientific rationality of pre-planning is directly related to the feasibility of tourism real estate project development and plays an important role in the development of tourism real estate. In this paper, tourism real estate projects from the pre-planning operation and management point of view, a brief overview of the tourism real estate pre-planning, introduced its main content, put forward the current preparatory work in the tourism real estate issues and proposed solutions to these problems Measures to ensure the normal operation and management of pre-planning of tourism real estate projects to provide a theoretical basis.