VIS作为一个企业的视觉传播体系,作为一个企业的形象,被普遍认为是最容易被消费者识别。然而随着时代的变迁,社会经济环境的变化,以及企业经营方向的变化、接受群体的变化,原有的VIS应用系统需要不断发展变化,否则就跟不上时代的发展。所以需要延展企业的VIS,使其能够延续企业精神的同时更带动企业新的发展。 VIS as a corporate visual communication system, as a corporate image, is generally considered the most easily identified by consumers. However, with the changes of the times, the changes of the social and economic environment, and the changes in the business direction of enterprises, accepting the changes of groups, the original VIS application system needs to constantly evolve and change, otherwise it can not keep up with the development of the times. Therefore, it is necessary to extend the VIS of the enterprise so that it can extend the enterprise spirit and at the same time further promote the new development of the enterprise.