著有自传体营销专著《棋行天下》的董明珠也如一位高明的棋手,带领格力在商场的棋盘中运筹帷幄, 步步为营2004年1月,央视市场研究发布了一份空调市场占有率调查报告,报告显示,在超过4万名被访者中,有11.42% 的被访者家中正在使用的是格力空调, 在20个被调查品牌中排名第一,比排名第二的品牌高出近2个百分点,是全国 With autobiographical marketing monograph “Chess world” Dong Mingzhu is also a clever chess player, led Gree in the store’s chessboard strategy, at every step in January 2004, CCTV market research released a market share of air conditioner survey report According to the report, of the more than 40,000 respondents, 11.42% of respondents are using Gree air-conditioners at home, ranking the first of 20 surveyed brands and nearly 2 higher than the second ranked brand A percentage point is the country