选题是出版社中编辑出版工作的首要环节,是一项至关重要的工作。选题的好坏优劣,大则关系到人类文化的建构和出版社的兴衰存亡及发展方向,小则影响到一本本图书的社会效益和经济效益。为了在日趋激烈的图书市场竞争中立于不败之地,出版社无不十分重视策划优秀选题,努力提高选题质量,不断推出名牌产品、“拳头产品”,出版看家书和连续再版书,用优质图书占领市场和引导市场。有的出版社(像广东人民出版社)设立了策划编辑,还有的出版社(如辽宁教育出版社)成立了策划研究室,专门从事选题的策划、开发和设计工作。当前,选题策划既是关系到“调整结构,优化选题,控制品种,提高质量”的关键环节,也是现阶段我国图书出版工作“从规模数量型向优质高效型转变”的重要举措,更是各家出版社积极参与市场竞争并在竞争中取胜的主要手段。诚如中国青年出版社前总编辑阙道隆先生所说:“选题策划、选题设计是编辑劳动的创造性的重要表现,是保证出版物质量和效益的重要环节。哪一家出版社能够不断设计出符合社会需要和读者需要的、富有独创性的选题,便能在出版竞争中立于不败之地。”可以说,出版社之间的竞争,实质上就是选题的竞争,是在选题质 Topic selection is the first step in editing and publishing work in publishing houses. It is a crucial task. The pros and cons of the topic are mainly related to the construction of human culture and the rise and fall of publishing houses and the development direction, while the small ones affect the social and economic benefits of a book. In order to be invincible in the increasingly fierce competition in the book market, publishers all attach great importance to the planning of outstanding topics, strive to improve the quality of topics, and constantly introduce brand-name products, “fist products”, published housekeeping books and serials, High-quality books dominate the market and guide the market. Some publishers (like Guangdong People’s Publishing House) set up planning editors, and some publishing houses (such as Liaoning Education Press) set up a planning laboratory specializing in the planning, development and design of selected topics. At present, the topic selection and planning is not only a key link related to “adjusting the structure, optimizing topics, controlling variety, and improving quality”, but also an important measure of “transforming the scale and quantity to the high quality and efficiency” of our book publishing work at this stage. Various publishers actively participate in market competition and win the competition in the main means. As Mr. Quedao Long, former chief editor of China Youth Press said: “The selection of topics, the design of topics is an important part of the creativity of editorial work and an important part of guaranteeing the quality and effectiveness of publications. Which publishing house can continuously design Outstanding topics that meet the needs of the community and the needs of the readership can be invincible in the publishing competition. ”It can be said that the competition among publishing houses is essentially the competition for the topics, Question