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自2012年下半年以来,服装行业市场需求疲软,生产要素成本上升,国外“快时尚”品牌不断狙击,中国服装业正陷入前所未有的困境。2012年12月初的北京西单,虽然遭遇了持续数天的严寒,地上积雪还没消融,但路上依然车路密集、人头攒动,这与《新财经》记者在北京西单文化广场77街购物中心实地采访时看到的情形有较大反差。这家20世纪建造的购物中心有着大规模的室内冰场和四维电影院,各种娱乐设施堪称一流,集时装与娱乐为一体的风格曾聚集了无数年轻人。但2012年
Since the second half of 2012, the apparel industry has been in an unprecedented dilemma due to the weak market demand, the rising cost of production factors, and the continuous attacks by foreign “fast fashion” brands. In early December 2012, Xidan in Beijing suffered a few days of severe cold and snow on the ground had not melted. However, the road was crowded with lots of traffic on the road. This was in line with the “New Finance” reporter’s visit to the 77th Street Mall, Xidan Cultural Square in Beijing Interview to see the situation there is a big contrast. This 20th-century shopping mall has a large indoor ice rink and a 4D movie theater, with a variety of entertainment facilities and a collection of fashion and entertainment outlets that have gathered countless young people. But in 2012