中国是世界上最早种植茶叶、饮用茶叶的国家,辉煌的茶文化也是源远流长。然而,时至今日,英国茶品牌立顿的一年产值竟可达到中国7万多家茶厂总产值的2/3。中国这个世界上最大的茶叶产地,有竞争力的茶品牌的匮乏成了这一行业的最大软肋。无论是家喻户晓的“四大名茶”(西湖龙井, China is the earliest country in the world to plant tea and drink tea. The brilliant tea culture also has a long history. However, up to now, the annual output of Lipton, a British tea brand, can reach 2/3 of the total output value of more than 70,000 tea plants in China. China, the world’s largest tea producer, the lack of a competitive brand of tea has become the biggest weakness in this industry. Whether it is well-known “Four Famous Tea ” (West Lake Longjing,