最近一个时期,中央级的各大新闻媒体都借助于各自的传播手段或独特视角,对我国的海尔集团由小到大、由弱变强的不凡业绩给予了比较充分的报道和比较理智的评述,其中不乏宏篇巨制,但如果用新闻的主打表现样式—消息来作为一个衡量的尺度,那么,刊登在2001年8月6日《工人日报》头版头条的《海尔:创业16年营业额年均增八成》(以下简称《海尔》),当属卓尔不凡、出类拔萃之作;它把繁复宏盛的新闻事实与简洁明快的表现样式,较为恰当凝练而又恰到好处地糅合 In recent days, the major news media at the central level have given adequate coverage and comparatively rational comments on the extraordinary performance of China’s Haier Group from small to large and weakening through their respective means of communication or unique perspectives , There is no lack of macroscopy, but if we use the style of news as the benchmark, the news is used as a yardstick for measurement. Then, on the headlines of the Workers’ Daily on August 6, 2001, “Haier: Venture 16 Years Turnover An average annual increase of 80% ”(hereinafter referred to as“ Haier ”), is an extraordinary, outstanding work; it complicated macro Sheng’s news fact and simple and neat style of performance, more appropriate concise but also just right blend