众所周知,在一定时期内,一种产业的市场容量是有限的和相对稳定的,可变的幅度一般随潜在的消费者数量及需求的改变而定,而企业要想在产业中占据良好的竞争位置,除了自身的运行能力诸如技术、资金、人力等因素有一定的基础外,良好的竞争策略是必不可少的,其中竞争的关键体现在产 As we all know, in a certain period of time, the market capacity of an industry is limited and relatively stable. The magnitude of change generally depends on the number of potential consumers and the changes in demand. Enterprises want to occupy a good competition in the industry Location, in addition to its own operational capabilities such as technology, capital, human resources and other factors have a certain basis, a good competitive strategy is essential, in which competition is reflected in the key