网络视频无法瓦解电视,媒介终将趋于融合。互联网自身特性所引发的诸多负面影响及失范现象直接决定它不可能瓦解电视成为社会主导和权威媒体。电视媒介广告的重复性和观众相对可控性保障了广告的播出平台,电视广告的相对高品质也提升了品牌的价值。中国电视面对强大的互联网对手坚持“内容为王”。这种观众享受着的“家庭式”观看相处方式只要存在,就不会消退或者改变。媒体之间终将趋于融合,形成更适应时代需求的媒介形式。 Internet video can not disintegrate the TV, the media will eventually converge. The many negative effects and anomie caused by the Internet’s own characteristics directly determine that it can not disrupt television as a social-led and authoritative media. Repeatability of television media advertising and relative controllability of the audience ensured that the advertising platform was broadcast. The relatively high quality of television advertising also enhanced the brand’s value. Chinese TV faces strong Internet opponents to insist on “content is king ”. The “home-style” viewing enjoyment enjoyed by such viewers does not subside or change as long as they exist. The media will eventually converge to form a media form more suited to the needs of the times.