本文通过对英语商务讲介的介绍,指出英语商务讲介能综合检测学生专业知识和技能的掌握程度以及使用英语作为媒介进行营销活动的能力,是评估《市场营销》双语课程学习效果的有效工具。 By introducing the introduction of English business, this article points out that the ability of English business speaking to comprehensively measure students’ mastery of professional knowledge and skills and use of English as a medium for marketing activities is an effective tool to evaluate the effectiveness of “bilingual marketing” bilingual courses .