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户外广告,包括招贴设计作品中几乎都蕴藏着无色系结构,这里所说的无色系结构是指画面中存在的黑白灰关系,这种关系并不是纯粹用黑白灰来表达的,也可能用无色系来衬托或搭配鲜艳的色彩,使色彩更有表现力。文章试图通过对国内外无色系户外广告精品研究,总结出无色系结构在户外广告中的表现形式和结构特点。
Outdoor advertising, including posters design works almost all contain a colorless structure, here refers to the structure of the colorless system is the existence of black and white gray screen, this relationship is not purely black and white gray to express, may With colorless lines to set off or with bright colors, make the color more expressive. This article tries to summarize the manifestations and structural features of the colorless structure in outdoor advertisements through the research on the colorless outdoor advertising products at home and abroad.