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职业的不同在一定程度上影响财富的分配。与此同时,收入与消费者的购买能力直接相关,因此职业的不同在一定程度上影响消费者的消费心理和行为。我国居民物质生活水平显著提高的同时,收入差距也在不断扩大。据报道,中国的基尼系数已经突破了0.4的警戒线,高达0.45以上。本文在研究当前我国职业分类及收入状况的基础上,分析七大收入群体的消费概况,在调查研究的基础上,以私人健身教练为例,对其消费心理现状进行分析。
Different occupations affect the distribution of wealth to a certain extent. At the same time, income is directly related to the purchasing power of consumers, so the differences of occupations affect consumer psychology and behavior to a certain extent. While the material living standards of our country’s residents have significantly improved, the income gap has also been constantly expanding. It is reported that China’s Gini coefficient has exceeded the warning line of 0.4, up to 0.45 or more. Based on the investigation of current occupational classification and income status in our country, this paper analyzes the consumer profiles of the seven major income groups. Based on the investigation and study, this paper takes private fitness coaches as an example to analyze the consumer psychology status quo.